GroupChat
AI focus groups and expert panels, in 30 minutes.
Convene a virtual roundtable of synthetic consumers, experts or stakeholders around your question — each with its own personality, many on different AI models. An AI facilitator runs the debate; an analyst turns it into a structured report, a mind map and live themes. Explore, challenge and pre-test ideas before you commit budget.
- About 30 minutes per session
- Participants on 10 AI model families
- Around 90% of global geographies
Explore before you decide — without the six-week cycle.
Teams need to hear from consumers, experts and stakeholders to gather insights, challenge hypotheses and pre-test ideas. Workshops and qualitative studies take weeks to organise and rarely fit the budget. GroupChat is a complete exploration engine you can run the same afternoon.
Six weeks of sequential steps.
Recruitment, moderation, synthesis: every handoff takes time and loses signal. And a single-model chatbot gives you one viewpoint, not a debate.
One afternoon, many minds.
Brief, cast, debate and analysis in about 30 minutes, with participants on different AI models who genuinely disagree. Over 2,400 strategic AI workshops run so far.
From question to analysis in about 30 minutes
Define the objective, pick the participants, let them debate and retrieve a structured analysis — without recruiting, scheduling or transcribing.
Many minds, not one model
Each participant can run on a different AI provider, so the room genuinely disagrees instead of one model agreeing with itself.
Anchored in your reality
Personas and documents frame the discussion; in Think Tank sessions, a Researcher adds live web evidence with cited sources.
Four steps, one afternoon.
- 01
Write the brief
Describe what you want to learn and choose a format: focus group, expert group, think tank or your own. Attach personas and documents if you have them.
- 02
Review the cast
An AI organiser proposes the objectives, the facilitation approach and a cast of participants. Adjust anyone before the session starts.
- 03
Run the debate
The facilitator leads the discussion in rounds. Let it run, or take the chair yourself; stop, rewind or fork at any point, and add documents mid-session.
- 04
Get the analysis
The analyst surfaces themes live, then delivers a report exportable to Word, a mind map and a moodboard. Question the transcript, or ask across all your sessions.
Everything a strategic workshop needs — orchestrated by AI.
Four session formats
Focus groups with synthetic consumers, expert groups, Think Tank sessions that search the web and cite their sources — or a format you define.
A full cast of roles
Organiser, facilitator, participants, an optional researcher and an analyst, each with a clear job: the session has structure, not just chatter.
Moderated or automatic
Let the AI facilitator run the session, or step in as the human facilitator. Rewind to any moment, or fork the conversation to test another direction.
Persona library
Build reusable personas, organise them in collections, keep versions — and turn a convincing participant into a persona for future sessions.
Action-ready deliverables
An analysis report exportable to Word, a mind map, moodboards in several styles, the full transcript and, in Think Tank sessions, cited sources.
An analyst across sessions
Ask questions across every project, format and transcript: what did our audiences consistently say about pricing?
What goes in, what comes out.
What goes in
What comes out
Where teams use GroupChat.
Insights exploration
Explore needs by geography, segment or audience type to surface unmet expectations and innovation opportunities.
Concept co-creation & testing
Co-develop concepts with synthetic customers or experts, then test reactions to pitches, visuals or videos before development.
Cross-study synthesis
Ask across every panel you ever ran: "what did our audiences consistently dislike about pricing?" — with sources.
Value proposition & message testing
Sharpen perceived benefits, key messages and proof points with consumer and expert panels.
Campaign concept exploration
Explore creative territories and activation routes with stakeholders before briefing the agency.
Brand perception assessment
Understand how your brand is perceived, and challenge its positioning and image with the audiences that matter.
Business model exploration
Work on revenue streams, target segments, partners and assumptions with an expert think tank that cites its sources.
Go-to-market planning
Define the launch strategy: target audience, channels, messaging, offer and priorities.
Pricing exploration
Explore perceptions of value and discuss pricing logic, packages and options.
Corporate narrative development
Build or refine the company story and test its arguments against the expectations of customers and key stakeholders.
Crisis communication preparation
Prepare messaging and response approaches for sensitive situations with adversarial personas.
Content co-creation
Co-create content ideas, formats and editorial angles with the audiences they are meant for.
Part of one connected platform.
GroupChat shares the platform's sign-in, governance and budgets — and what your panels produce flows into the other applications.
Turn panels into deliverables
AdaptivAgent lives inside GroupChat: synthesise across sessions and turn the findings into decks and documents.
Explore AdaptivAgent Data AnalystConfront qual with quant
Put what the panels said next to your survey or sales data, with every figure traceable in the ledger.
Explore Data Analyst Generative Brand TrackerSee how AI answers describe you
Set what your audiences think against how ChatGPT, Gemini and other AI assistants describe your brand.
Explore the Generative Brand Tracker- Hosted in the EU
- GDPR by default
- Single sign-on & role-based access
- Every AI call in a spend ledger
Questions, answered.
What is GroupChat?
GroupChat is AdaptivAI's AI-powered workshop application. It convenes a virtual roundtable of synthetic participants — consumers, experts or stakeholders — around your brief, runs the discussion with an AI facilitator and turns it into a structured analysis in about 30 minutes.
Are the participants real people?
No. Participants are synthetic personas powered by AI models, so no real panellist's personal data is involved. You can join the room yourself by taking the facilitator's chair.
Why run participants on different AI models?
One model tends to agree with itself. Running participants on different providers — among them OpenAI, Anthropic, Google, Mistral, Llama, Grok, DeepSeek, Kimi, Qwen and GLM — brings genuine diversity of reasoning into the debate.
Can I ground a session in my own material?
Yes. Attach personas and documents: PDFs, presentations, Word files, spreadsheets, images, audio and video. Documents are processed once, can be reused across sessions and can be added mid-session.
Does GroupChat replace fieldwork with real consumers?
It is designed for exploration: surfacing hypotheses, challenging ideas and pre-testing concepts quickly and at low cost. For high-stakes decisions, use it to sharpen your insights before you commit.
Which geographies does GroupChat cover?
GroupChat serves around 90% of global geographies: personas can reflect the consumers, experts and stakeholders of markets across the world, and sessions run in English, French, German, Italian, Portuguese and Spanish.
Can I share a session design with colleagues?
Yes. Formats and personas can be shared through links — within your organisation or with anyone who has the link — that expire after seven days. Recipients import their own independent copy.
Run your first virtual workshop this week.
A 30-minute live session, tailored to your industry, your brands and your team. We show the intelligence domains most relevant to you with real scenarios from your category. No commitment required.
We learn about your team, workflows and strategic challenges to tailor the session.
A walkthrough of the market, brand, commerce, data and orchestration intelligences that matter to you — on your use cases.
If there is a fit, a scoped pilot with clear success metrics — evaluate before committing.
Prefer email? Write to contact@adaptivai.net.